Puma to ‘drive brand heat’ with new F1 deal

The start of the Azerbaijan Grand Prix at Baku City Circuit on April 30, 2023 (by Michael Potts/BSR Agency/Getty Images)
The start of the Azerbaijan Grand Prix at Baku City Circuit on April 30, 2023 (by Michael Potts/BSR Agency/Getty Images)

Formula 1 has agreed a multi-year deal with Puma, making the German sportswear and equipment manufacturer an official provider of the motor-racing championship.

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