Italian wine brand Prosecco DOC has expanded its partnership with the Superbike World Championship (WorldSBK) by title sponsoring this month’s German round of the motorcycling series.
The Prosecco DOC German Round will take place from August 18-20 at the Lausitzring circuit in Klettwitz.
Prosecco DOC agreed the partnership with Dorna WSBK, the series’ commercial rights-holder.
Stefano Zanette, chairman of the Consortium for the Protection of Prosecco DOC, said: “The partnership with WorldSBK started five years ago, and is showing all its potential, as confirmed by the increasing results in term of visibility and popularity.
“It could be said this sport doesn’t relate to the agricultural world to which Prosecco belongs, but the partnership is giving us a lot of satisfaction, and a strong one. It is fantastic to be the main sponsor of the German round, as Germany is one of Prosecco DOC’s most important markets.”
Prosecco DOC also sponsored last year’s Dutch round of the series.