North American stock-car racing series Nascar has named poultry food products manufacturer Pinty’s as the new title sponsor of its Canadian division.
The company has agreed a six-year series entitlement sponsorship deal with Nascar, which will begin on January 1, 2016 and conclude at the end of 2021. Pinty’s, which has been a contingency sponsor of Nascar since 2012, has also been named an official partner of the series.
From next year, the Canadian series will take on the official title of Nascar Pinty’s Series.
Tony Spiteri, Pinty’s senior vice-president of marketing, research and development, said: “Taking our involvement with Nascar to the next level with this unique naming rights opportunity will further elevate the series and help make it more exciting and engaging for fans.”
The 2016 Nascar Pinty’s Series begins on May 22 at Canadian Tire Motorsport Park in Bowmanville, Ontario.