Sports industry veteran Patrick Nally, the chief executive of West Nally, will address the future of sponsorship in the changing social landscape at the ESA Sponsorship Summit in London on April 3.
Challenged with presenting ‘The Second Model’ for sponsorship, Nally will discuss his vision of a new approach to succeed his original model in the 1970s which was designed to maximise a rights-holder's revenue rather than meet the objectives of a sponsor.
Nally will argue that the industry needs to be directly involved in the debate whilst examining the relationships between sport and commerce, education, technology, politics and society in order to enjoy continued growth.
Nally’s presentation will be followed by a panel discussion moderated by Synergy’s Tim Crow to debate these views, with the panel members offering their thoughts on how the traditional sponsorship model is evolving. The panel will include Manchester United group managing director Richard Arnold, Paul Dwan, the head of assets and experiential at Coca-Cola GB&I, and Sally Hancock, consultant and former head of Olympic and Paralympic marketing at Lloyds Banking Group.
For more information, visit http://www.sponsorship.org/content/sponsorship-summit-2014/index.asp