The Australian National Basketball League has agreed partnerships with car rental company Europcar and telecommunications company Telstra.
Europcar will become the league’s official car rental partner for the 2015-16 season, which begins next month.
Through its range of vehicles, the company aims to provide greater access to NBL games. The league said Europcar will also benefit from digital asset sharing.
Ron Santiago, Europcar managing director, said: “Getting more people to games, more often, is not only good for the league, but for the continued growth of the sport at a grass roots level.”
Meanwhile, Telstra has signed on as the NBL’s official technology and data partner. The length of the agreement was not disclosed and further details behind the deal will be revealed at a later date.
“We have a real agenda to create Australia’s most innovative, technology-driven sports brand where fans can access content 24/7 from wherever they are in Australia,” NBL executive director Larry Kestelman said. “With Telstra on board, we can genuinely strive to be the most connected game ever.”