National Basketball Association

Location in London expands international ambitions for both the league, company

Multiple active categories, jersey patch deals fuel growth for league, 30 teams

NBA players Young, Murray named Advisory Staff members to company

New marketing effort spotlights intensity of league's competition, cultural impact

US telecom giant furthers its venue installations of advanced mobile technology

League strikes multiyear deal with global confectioner

Company retains league's official soft drink, chip rights in multiyear deal

Facebook-owned platform expands beyond content tie with league