California-based specialist apparel company 5.11 Tactical has agreed a multi-year partnership with Nascar to become the official tactical apparel and gear supplier of the North American stock-car racing series.
Under the agreement, 5.11 Tactical will produce high-performance uniforms for officials in Nascar’s three national series, as well as its four US-based touring series, the Canadian Tire Series and Nascar-sanctioned tracks in the All-American Series.
Nascar has now added seven official partners in 2013, with 5.11 Tactical joining Eaton Corporation, Duralast Brakes manufacturer FDP, HP, Liberty Tire Recycling, Prevost, and Sherwin-Williams – companies that have added to the series’ roster across the technology, green and automotive sectors.
On its multiple digital channels, including its corporate website, 5.11 Tactical will feature Nascar branding, while it will display purpose-made tactical apparel and gear on location at each race weekend.
The 5.11 Tactical Nascar range is expected to be available in 2014.
Nascar and 5.11 Tactical announced their partnership at the Nascar Fuel for Business Council meeting in Miami. The council meets four times a year, providing business-to-business opportunities for Nascar’s official partners.