Gruppo Campari-owned drinks brand Espolòn Tequila has agreed a sponsorship deal with MotoGP for the 2014 season of the motorcycling series.
Under the terms of the agreement with MotoGP promoter Dorna Sports, MotoGP fans will be introduced to Espolòn at the series’ US races in Austin on April 11-13 and Indianapolis on August 14-16. Espolòn cocktails will be poured at every bar on site, as well as in the VIP area.
In addition, Espolòn will enjoy global brand visibility through television exposure, with two signs on the track and on bridges in both the USA and MotoGP’s Australian race at Phillip Island on October 19.
Espolòn is the latest Gruppo Campari-owned brand to sponsor MotoGP. Skyy Vodka, Aperol and Cinzano have all backed the series in the past.