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Sponsorship deals in Motorsport, 2019
The top central and team title deals across Formula One, Formula E and MotoGP.
#MotoGPConnect – Tata Communications & MotoGP
Tata Communications’ #MotoGPConnect campaign raised awareness of the company’s broadcast solutions to potential new customers in international sport and positioned Tata as an innovator in the media and entertainment space.
Dorna gets Petronas on board, money rolls in for MotoE
Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…
Michelin renews MotoGP, maintains hold on motorsports
French tyre manufacturer Michelin has paid a single-digit percentage fee increase to extend its sponsorship and tyre supply agreement with MotoGP from 2019 to the end of the 2023 season.
MotoGP gets by on stable teams, unpredictable racing
Stable factory-supported teams and unpredictable racing has attracted a mixed portfolio of brands to MotoGP, however sponsorship prices continue to increase by small increments, typically at rates between…
Michelin in, Movistar out as title sponsor for Aragon MotoGP
French tyre brand Michelin has signed as the new title sponsor of the 2019 Aragon MotoGP, taking over from Spanish telco Movistar
Philip Morris to further smoke-free drive with MotoGP extension
US cigarette and tobacco company Philip Morris International has extended its partnership with the MotoGP motorcycling championship, with the deal set to be aligned to continue its drive to promote smoke-free…
Petronas gets trackside rights for Malaysia and Thailand MotoGPs
Malaysian oil and gas multinational Petronas has extended and expanded its partnership with Dorna Sports, the rights-holder for MotoGP, for three years from 2018 to 2020
Michelin backs new Moto-e World Cup
French tyre manufacturer Michelin has been unveiled as a partner of the Moto-e World Cup, which will debut in 2019.
Motul buys MotoGP and SBK rights in show of strength
French lubricants maker Motul has made a major investment in title rights and trackside advertising to races in the MotoGP World Championship and title sponsorship of the FIM Superbike World Championship (SBK).