Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro.
Under the multi-year deal, Scotts will continue as the league’s Official Lawn Care Partner, and will have marketing rights across MLB.com and the MLB Network.
For a fourth consecutive season, Scotts will also continue as an Official Partner of ‘MLB Play Ball’, a grassroots initiative to encourage more young people and communities to set up local leagues and tournaments.
As part of the deal, Scotts will also continue the ‘Scotts Field Refurbishment Program’, which awards grants to youth-focused community organisations to renovate local ballparks.
The refurbishment programme is part of Scott’s ‘Gro More Good’ initiative to connect children to more outdoor play opportunities by enhancing community greenspaces.
Scotts launched the initiative ahead of the 2016 championship season, and has so far invested almost $1.5m (€1.3m) in renovating 20 youth ballparks across the US.
The brand’s partnership with the MLB originally began in 2010, and is now entering its 10th season.