McLaren signs major deal with Arrow Electronics, appoints new marketing chief
Formula One team McLaren Racing has signed a long-term commercial partnership with technology and innovation company Arrow Electronics
McLaren Racing adapts to corporate aims of BAT, Coca-Cola
Formula One team McLaren Racing has raised more than £10m (€11.6m/$12.9m) through new deals with British American Tobacco and US soft drink giant Coca-Cola, according to industry sources.
Mission Foods partners McLaren in Indy 500 and Formula One
Global tortilla and wraps company Mission Foods has signed a partnership deal covering McLaren’s motorsports teams at both the 2019 Indianapolis 500 and in Formula One.
Coca-Cola extends with McLaren F1 in multi-brand campaign
Coca-Cola has extended its partnership with the McLaren Racing team for the 2019 Formula One season, after a successful pilot programme in 2018
FIA chief backs WHO moves against tobacco company sponsorship
The World Health Organisation has thrown the spotlight on tobacco company partnerships with motorsports teams in a statement urging governments to enforce bans on tobacco advertising at sporting events
BAT drops McLaren branding for Australian Grand Prix
McLaren Racing Formula One team has confirmed that British American Tobacco (BAT) will sit out the season-opening Australian Grand Prix this weekend
McLaren partners BAT for ‘A Better Tomorrow’, jury still out on vaping brands
McLaren Racing F1 team has signed a new global partnership with British American Tobacco (BAT)