Insurance company MAIF has signed up as an official partner of the FFBB, the governing body of basketball in France.
The deal will run until 2022.
Under the agreement, MAIF’s logo will feature on the jerseys of the men’s and women’s national teams. The company will also support the FFBB’s activities in developing the 3×3 format of basketball in urban spaces.
MAIF will additionally provide insurance services to the governing body.