Lucas Oil revs up for NHRA renewal

Oil products manufacturer Lucas Oil has signed a multi-year extension to remain a major sponsor of US drag racing governing body the National Hot Rod Association.

The partnership includes series sponsorship of the NHRA Lucas Oil Drag Racing Series, title rights sponsorship of the Lucas Oil NHRA Nationals in Brainerd, Minnesota, naming rights at Lucas Oil Raceway in Indianapolis and designation as the official oil of NHRA.

The NHRA Drag Racing Series features eight classes, 25 regional events and 44 divisional events around the US and stands at the centre of the collaboration.

The sponsorship includes broadcast elements, on-site displays, signage and rights for Lucas Oil to use the NHRA official logo on products and in consumer promotions.

Financial terms of the deal between NHRA and Lucas Oil were not disclosed.