Clothing company Levi Strauss has agreed a deal to become a partner of this year’s NFL Super Bowl American football championship game.
Super Bowl 50 will take place on February 7 at Levi’s Stadium (pictured), the home of NFL franchise the San Francisco 49ers.
As the naming rights partner for the host stadium, Levi’s will also become an official founding legacy partner of the San Francisco Bay Area Super Bowl 50 Host Committee organising body.
Levi’s will work with the host committee to stage a series of American football-related events in the week leading up to the Super Bowl. This will include Levi’s serving as the presenting sponsor of the ‘City Stage’ live entertainment venue in the ‘Super Bowl City’ site in San Francisco.
In addition, the company will launch a limited edition ‘Super Bowl 50 Collection’ of products.