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Camellia Bowl extends with title sponsor

US television broadcasting company Raycom Media has agreed a deal to extend its title sponsorship of the Camellia Bowl US college American football game.

The two-year deal will run from 2017 to 2018, according to reports in the US.

Under the agreement, the game will continue to be known as the Raycom Media Camellia Bowl.

Raycom Media has sponsored the Camellia Bowl since its inception in 2014. The initial three-year deal had been due to expire after the 2016 game.

The Camellia Bowl is currently played at the Cramton Bowl in Alabama, under a six-year deal with US sports broadcaster ESPN that runs until 2018.