The French Football League (LFP) has today (Monday) signed Japanese video games developer Konami as a new major partner of its Coupe de la Ligue competition.
The long-term deal has been struck as the 2018-19 Coupe de la Ligue prepares to enter its quarter-final stage tomorrow (Tuesday).
The LFP said Konami, which is best known for its Pro Evolution Soccer franchise, will receive brand exposure on the shirts of clubs competing in the competition, along with other visibility measures.
The partnership is also designed to allow the two parties to work on new experiences for the tournament and collaborate on the creation of new content.
Didier Quillot, executive director of the LFP, said: “The partnership with Konami strengthens the place of competitions of the LFP, which have already been present for many years in the world of video games.”