Coupe de la Ligue
LFP teams up with StadiumGo
The French Football League (LFP) has agreed a partnership with ridesharing platform StadiumGo.
The French service is said to be the first carpool platform entirely dedicated to sporting events
Konami signs on as major Coupe de la Ligue partner
The French Football League (LFP) has today (Monday) signed Japanese video games developer Konami as a new major partner of its Coupe de la Ligue competition
Title deals to drive brand awareness for BKT in key European markets
The €18m ($20.7m) investment of India’s Balkrishna Industries (BKT) in this month’s deal to title sponsor France’s football league cup, the Coupe de la Ligue, followed its €7.5m invest
Indian tyre brand buys Coupe de la Ligue title rights
Indian tyre company BKT has become title partner of French club football’s leading cup competition, the Coupe de la Ligue, for the next six seasons from 2018-2019 to 2023-24.