English Premier League football club Leicester City has entered into a partnership with Asian online gaming company M88.
As Leicester’s Official Betting Partner, M88 will receive branding across LED boards at the club’s King Power Stadium. The length of the agreement was not disclosed.
M88 will also leverage Leicester’s brand in its marketing activities as part of the agreement.
Leicester’s commercial director Jonathan Gregory said: “We are excited to begin this partnership with M88 who already have a strong presence in the sports industry. We have built a series of key relationships across Asia and our partnership with M88 only strengthens Leicester City’s already significant connection with the region.”
M88 also serves as the main shirt sponsor of Leicester’s fellow Premier League club Bournemouth under a two-season deal that is set to expire at the end of the 2018-19 campaign.