Italian industrial vehicle manufacturer Iveco has agreed a title sponsorship deal for the 2014 TT Assen MotoGP motorcycling race, with the contract designed to promote its new Daily model.
Under the deal struck with MotoGP’s commercial rights holder Dorna Sports, Iveco will have trackside advertising and banners around the Dutch circuit during race weekend on June 26-28.
Iveco boasts a long-standing association with the MotoGP World Championship as its official trucks and commercial vehicle supplier.
The company is a returning title sponsor to the TT Assen and has also lent its name to the series’ Australian Grand Prix.