Major League Soccer
MLS club Houston Dynamo helped its partner – re-launched gas station brand 76 – grow awareness in the market and resonate with its core audience in downtown Houston – and beyond.
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
Los Angeles-based El Silencio has become the first mezcal brand to strike a partnership deal with a professional sports team in the US
MLS club LA Galaxy is at the “beginning stage” of creating international and regional partnerships outside the US, according to the club’s head of partnerships. C
Major League Soccer and MGM Resorts International have outlined the detail of their multi-year gaming and sports betting partnership
Turkish Airlines has signed as the Official Airline Partner of Major League Soccer club Toronto FC for one season
Major League Soccer has agreed a sports betting deal with MGM Resorts International, the league’s players’ union has confirmed.