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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Kim Kardashian’s Skims brand secures Team USA apparel deal ahead of Tokyo Olympics
Kim Kardashian's clothing brand Skims will provide the official underwear, loungewear, and pajamas for female United States athletes at the Tokyo Olympic and Paralympic Games this summer
Toyota agrees long-term deal with Team GB, ParalympicsGB
Japanese automotive manufacturer Toyota has entered into a partnership with the British Olympic Association and the British Paralympic Association.
Canon snaps up Singapore Sports Hub deal
Photographic and digital imaging solutions giant Canon has agreed a three-year deal to serve as the latest founding partner of the Singapore Sports Hub.
FTX extends sports push with Brady, Bundchen partnership
Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a partnership with Tom Brady, quarterback of the National Football League's…