Formula One team Force India has agreed a multi-year partnership with Madrid-based fashion brand Varlion.
Serving as Force India’s official lifestyle partner, Varlion will produce a licensed range of leisure products to be available through the team’s recently launched E-shop. Varlion will also focus on developing a fresh concept for the team’s trackside clothing to be introduced from the 2014 season onwards.
The Varlion logo will be visible from this weekend’s British Grand Prix with branding on the garage panels, transporters and team marketing materials. The partnership will be upgraded from 2014 to give the company branding on the team’s race cars, as well as on the uniforms of team personnel.
Felix Regalia, managing director of Varlion, said: “Formula One is the perfect environment to test our products and we plan to design and develop new materials to suit the requirements of the trackside team. This far-reaching partnership with such a competitive Formula One team is a clear indication of our determination to establish our brand within the world of motorsport in the years ahead.”