Snack food manufacturer San Carlo has entered into a commercial agreement with the Italian Winter Sports Federation (FISI).
The multi-year deal was brokered by the Infront Sports & Media agency, FISI’s marketing partner, and commences immediately.
San Carlo’s products will be supplied to Italian winter sports teams and the company will provide financial support to young athletes, becoming the title sponsor of the federation’s FUTURFISI project.
The initiative allows selected athletes aged 14-20 to participate in structured professional-style training programmes. Olympic champions Gabriella Paruzzi and Armin Zoeggeler (pictured) will be among the senior athletes in a mentoring pool for the youngsters.