Seattle Kraken
‘Formula 1 was the natural fit’ | Andrew Bennett, Smartsheet
Project and work management software company Smartsheet uses sports sponsorship to integrate its services into high-profile sports organisations like McLaren Racing and NHL franchise the Seattle Kraken. Matthew Williams reports.
Kraken claims NHL first with Muckleshoot jersey deal
The Seattle Kraken has signed up Muckleshoot Indian Tribe as its first jersey patch sponsor, with the organisation becoming the first Indian Tribe to agree such a deal in the National Hockey League (NHL)
Seattle’s T-Mobile Park to stage 2024 NHL Winter Classic
T-Mobile Park, the home of Major League Baseball's Seattle Mariners, will host the 2024 NHL Winter Classic, which will be contested between the Seattle Kraken and the Vegas Golden Knights
Seattle Kraken strikes wide-ranging PepsiCo partnership
National Hockey League expansion team Seattle Kraken has secured a wide-ranging agreement with PepsiCo Beverages North America (PBNA) ahead of the franchise's inaugural campaign
Filson signs with the NHL’s Kraken as ZippyPaws sponsors LA Kings
US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.
Starbucks, Kraken secure wide-ranging agreement
Seattle, Washington-based global coffee chain Starbucks has secured a multiyear partnership with National Hockey League expansion team Seattle Kraken, which is focused on the franchise's Kraken Community…
Modelo named official import beer of Kraken, Climate Pledge Arena
National Hockey League expansion team Seattle Kraken has announced Modelo as the official import beer partner of the franchise and Climate Pledge Arena
Molson Coors strikes wide-ranging partnership with Seattle Kraken, Climate Pledge Arena
National Hockey League expansion team Seattle Kraken has struck a wide-ranging deal with brewing company Molson Coors, naming Coors Light as the official domestic beer partner and Hop Valley Brewing Company …
Seattle Kraken forges partnership with Truly Hard Seltzer
Hard seltzer brand Truly Hard Seltzer has forged a partnership with National Hockey League expansion team Seattle Kraken and the franchise's venue Climate Pledge Arena
Seattle Kraken secures Premera Blue Cross partnership, AHL affiliate team delayed
National Hockey League expansion team Seattle Kraken has announced that Premera Blue Cross, a leading health plan in the Pacific Northwest, will become the exclusive health insurance partner of Climate …
PitchBook partners with Seattle Kraken, Climate Pledge Arena
Seattle, Washington-based financial data and software company PitchBook has partnered with National Hockey League expansion team Seattle Kraken to become a venue partner and suite-level sponsor of the Climate …
Kraken reaps rewards of successful brand identity unveiling
National Hockey League expansion team Seattle Kraken is reaping the commercial rewards across a series of metrics from its hugely successful brand identity unveiling
Seattle Kraken complete sponsorship deal with Kraken Rum
The National Hockey League's newest team the Seattle Kraken has signed up spirit brand Kraken Rum, part of New Jersey-based Proximo Spirits, as a sponsor
Seattle NHL expansion team unveils Kraken nickname
The National Hockey League expansion team in Seattle, Washington, has revealed the franchise will be called the Seattle Kraken