THE INTERNATIONAL BASKETBALL FEDERATION (FIBA) secured a number of commercial partnerships this week, including six sponsors for the first-ever Basketball World Cup in 2014.
Swiss watchmaker Tissot has extended its global partnership with FIBA for four more years, 2013 to 2016, to continue as the organisation’s official watch and official timekeeper at all main FIBA competitions.
Tissot, part of the the Swatch Group, will also have the right to present the most valuable player (MVP) award at each FIBA event, including the World Cup.
As well as Tissot, six Spanish companies have signed up to partner the 2014 Basketball World Cup, which will be held in Spain.
Energy company Endesa, airline Iberia, beer brand San Miguel and Caixa Bank will be Official Sponsors (tier two) while insurance firm Mutua Madrilena and travel company Halcon Viajes will be National Supporters (tier three).
Turkish home appliance brand Beko will be the tournament’s presenting sponsor as part of a wider-ranging deal with FIBA.
A full analysis of FIBA’s commercial strategy, featuring an interview with Frank Leenders, director general at FIBA, will be available in this month’s newsletter, available on March 1.