Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Vodavoda, while the Chinese Basketball Association has agreed a sponsorship deal with fellow water brand Jinmailang Liangbaikai.
Vodavoda has signed a three-year deal to serve as an official licensing partner of the EuroLeague and EuroCup competitions.
Vodavoda will produce a line of special-edition water bottles for each EuroLeague and EuroCup team as part of the agreement.
Vodavoda is a Serbian company and Belgrade is due to host the EuroLeague Final Four event next May.
Jinmailang, meanwhile, has been named as the CBA’s official drinking water sponsor for the next three seasons.
The CBA is the top-tier of club basketball in China.