DUBAI-BASED airline Emirates has agreed a five-year deal to become an official sponsor of ATP World Tour 500 event the Barcelona Open.
Emirates will be the Official Airline of the tournament between 2013 and 2017.
Under terms of the deal, Emirates will be entitled to a comprehensive rights package, including integrated branding on and off the court and a presence on digital media platforms.
Emirates will also have hospitality rights at the tournament and will host a double marquee in the VIP Village and an exhibition booth in the Fan Boulevard.
The deal further extends Emirates’ extensive presence in men’s tennis, following a five-year deal to become a Platinum partner of the ATP World Tour, signed in December.
“Our sponsorship of the Barcelona Open represents a further strengthening of Emirates’ commitment to Spain,” said Fernando Suarez de Gongora, Emirates’ manager for Spain and Portugal.
“This event will provide a high-profile and dynamic platform for Emirates that we hope will create a deeper connection with our customers.”
By Luke Harman
Follow Luke on Twitter: @lukeharmanSBG