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Duracell buys spots on Amazon Prime’s Premier League debut, cuts short-term Chelsea deal

Battery brand Duracell has agreed a media buy with Amazon Prime and short-term digital content deal with Premier League club Chelsea in a campaign devised to coincide with Amazon Prime Video’s Live Premier League debut.

The media buy will see Duracell appear as the first advertiser on Amazon Prime’s debut broadcast of live English Premier League matches tonight, December 3.

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