Digicel has agreed to extend its sponsorship of the West Indies Cricket Board (WICB) for another three years until September 2016.
The telecommunications firm, which serves markets in Central America, the Caribbean and Oceania, will retain its title as team sponsor, including all marketing and branding rights for the national side.
Digicel has also been confirmed as a major sponsor of the Caribbean Premier League, a new competition that will replace the Caribbean Twenty20 as the premier Twenty20 event in the West Indies. The inaugural edition takes place from July 30 to August 24 and will feature teams from six countries in the region, as well as a host of elite international and West Indies players.
Whycliffe Cameron, WICB president, said: “Digicel has been unwavering in its support of cricket in the Caribbean, from grassroots right up to elite level and together, we look forward to further developing the sport right across the region in the coming years.”