The National Hockey League's Detroit Red Wings have struck a multiyear gaming partnership with Australia-based global sportsbook operator PointsBet.
UKG aims to raise both prize money and viewership as title sponsor of the NWSL Challenge Cup UKG’s presence will help promote the event and its broadcast scheduling
Fifa will almost certainly secure a big uplift in sponsorship income for the 2023-2026 cycle, culminating in the 2026 World Cup in the US, Mexico and Canada. However, it will struggle to achieve the kind of increase which Fifa president Gianni Infantino has mandated from his commercial team.
SportBusiness Sponsorship analysis indicates Fifa has generated around $1.74bn (€1.67bn) in sponsorship income during its 2019-22 sales cycle, a more than 4.5 per-cent increase from the previous four-year period when it generated $1.66bn from the sale of its marketing rights.
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