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Dallas Cowboys extend long-running PepsiCo partnership

NFL American football team the Dallas Cowboys has signed a multi-year extension to its partnership with US multinational food and beverage corporation PepsiCo.

Under the agreement, PepsiCo will continue to serve as the official salty snack, tea and soft drink provider for the Cowboys and the team’s AT&T Stadium.

The new deal will reportedly run for 10 years, from 2017 to 2026, having been in place for 20 years.

PepsiCo currently receives exposure via a custom-built digital tunnel sign at AT&T Stadium, with the logos of its Lipton tea and Tostitos tortilla chip brands featuring on the structure.

Tostitos also holds naming rights to the Tostitos Championship Plaza venue at The Star in Frisco, the Cowboys’ headquarters.

PepsiCo holds a long-standing partnership with the NFL and has an endorsement deal with Cowboys wide receiver Terrance Williams.