CSM Sport & Entertainment, a division of marketing services group Chime Communications, has partnered with Melbourne-based agency Greenroom Digital to launch a new sponsorship activation venture.
CSM Engage will seek to integrate numerous specialisms and drive positive ROI for brands and rights holders.
CSM said the venture will activate “through the full sales funnel” and attribute conversion-based metrics such as customer acquisition and sales alongside standard brand awareness and engagement KPIs.
CSM added that Greenroom Digital would help drive its integrated digital and data-led strategies for its clients and deal with areas such as attributing sales, customer acquisitions and bottom-line ROI to partnerships.
Jason Steele, senior digital marketing director for CSM, said: “Onboarding Greenroom Digital provides CSM with the ability to activate partnerships through the full sales funnel from awareness to lead generation, customer acquisition, sales and loyalty.
“We can now develop and execute digital and data-led activation strategies for brand and rights holders to drive greater engagement, brand consideration, conversions and sales. I’m truly excited by CSM Engage and what it can offer the sports marketing landscape.”