TSG Hoffenheim

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In early 2019, retailer Intersport activated its partnership with Bundesliga side Hoffenheim through an initiative that auctioned player-worn kit to raise funds for children’s charity SOS-Kinderdorf.

Soft drinks manufacturer Coca-Cola has extended its partnership with TSG Hoffenheim - the company’s second new deal with a German Bundesliga football club in the space of a week.

German Bundesliga football club TSG Hoffenheim has agreed a new partnership with global asset management company Columbia Threadneedle Investments and has signed a one-season extension to its deal with…