Basketball Bundesliga club extends with jersey sponsor

Lubricants manufacturer Liqui Moly has extended its jersey sponsorship agreement with German Basketball Bundesliga (BBL) club Ratiopharm Ulm.

The new long-term deal, financial terms of which were not disclosed, will run until the end of the 2021-22 season.

Under the agreement, the branding of Liqui Moly, an Ulm-headquartered company, will continue to feature on the front of the club’s playing jerseys. Liqui Moly will also continue to receive advertising exposure at Ratiopharm Arena, the club’s home arena.

In addition, the company will maintain its support of Ratiopharm Ulm’s youth teams.