English Premier League champion Chelsea has agreed a partnership with Indian information technology, consulting and business process services company Wipro.
Terms of the deal were not disclosed, but Wipro will serve as the football club’s official digital and IT partner.
Chelsea said it will work with Wipro to create experiences for its fans that span not only the in-stadium, game-day experience but also their digital experience.
Christian Purslow, managing director of Chelsea, said: “Wipro’s expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport.
“It is also exciting for Chelsea FC to enter into a global partnership with Wipro given their significant presence and brand coverage in India – a market where we have over 50 million passionate supporters and where there is great potential to further build our fan base.”
The announcement comes a day after Premier League rival Manchester United secured what it described as a “groundbreaking” global partnership deal with IT services company HCL Technologies. Under the agreement, HCL will work with United on developing a number of digital initiatives.