SECONDARY TICKETING company viagogo has signed its tenth partnership with an English Premier League team after becoming the official secondary ticketing partner of Reading Football Club.
The deal means that viagogo is now partnered with more Premier League clubs than any other brand.
Viagogo also has an extensive presence in other European football leagues, including deals with nine teams in the German Bundesliga, as well as with teams from La Liga in Spain, Italy's Serie A and the Dutch Eredivisie.
While viagogo may currently have the European market cornered, StubHub – a competitor in the secondary ticketing space – made further strides in the US this week, after its parent company eBay agreed a landmark deal with the Anschutz Entertainment Group (AEG).
The global partnership will incorporate multiple sponsorships and technology integrations across AEG’s sports franchises and facilities.
In the US, for example, StubHub will become the official secondary ticketing partner of the Staples Center in Los Angeles, along with National Hockey League (NHL) franchise and reigning Stanley Cup champions LA Kings and Major League Soccer (MLS) outfit LA Galaxy, starting with the 2013-14 seasons for each team.
In Europe, the deal will look to integrate with a number of major venues as StubHub continues to expand internationally. AEG’s European interests include London’s O2 Arena, O2 World in Berlin and Hamburg, as well as the Ericsson Globe in Stockholm.
StubHub launched in the UK earlier this year, agreeing a partnership with the National Basketball Association (NBA) UK and multiple deals with a host of Premier League football clubs. Viagogo has since stepped up its marketing activity in English football having first established a presence in the Premier League with Manchester United in 2006.