THE 2013 SNOOKER WORLD CHAMPIONSHIP will be title sponsored by online betting company Betfair.
The London-based gambling company has already sponsored the Masters, the Shoot-Out, the German Masters and the European tour this season, and has now enhanced its portfolio with snooker’s showpiece competition.
“The World Championship is one of the great sporting occasions. It’s a tournament which draws the attention of everyone who loves sport, who loves to see the most talented competitors do battle under the most intense and pressurised conditions,” said Barry Hearn, World Snooker Chairman.
“We are thrilled to welcome Betfair as title sponsor for the first time. They have shown tremendous support for our events this season and the exposure they have already gained for their brand on a worldwide scale has been phenomenal.”
The Betfair World Championship, as it will be known this year, will run from April 20 to May 6 at the Crucible Theatre in Sheffield, England.
By Robin Jellis
Follow Robin on Twitter: @robinjellis