Beko

Through a social media partnership with French retailer Boulanger, built around a Facebook Collaborative Ads campaign, white goods company Beko leveraged its FC Barcelona rights to boost online sales 39 per cent in Autumn 2020.

In autumn 2019, Beko rolled out an online video series that continued its strategy of using the Barcelona sponsorship to promote healthy lifestyles.

#EatLikeAPro was a global, social media-led campaign from FC Barcelona sleeve sponsor Beko (working with Unicef) which aimed to raise awareness of the problems of childhood obesity, raise funds, and offer club- and brand-led solutions to alleviate the problem.

Turkish home appliance brand Beko has signed a new partnership with US video game publisher Riot Games, maker of the hugely successful League of Legends series

Turkish white goods brand Beko has signed a new naming rights deal with Fenerbah├že Men's Basketball Team.