European car rental company Sixt has entered into a partnership with German Basketball Bundesliga club Brose Bamberg.
The three-year deal includes rights packages for the ‘Sixt rent a car’ brand and Germany-facing ‘Sixt Neuwagen’.
Sixt will benefit from branding placement on various surfaces inside the team’s Brose Arena home.
The company will also run a series of fan-focused initiatives throughout the deal and will promote the new partnership on its website and social media channels.
Brose Bamberg finished as champion of the 2015-16 Basketball Bundesliga and currently sits in first place in the 2016-17 table.