The New Zealand arm of German car manufacturer Audi will serve as the title sponsor of the 2013 Winter Games NZ event.
Audi plans to promote its Quattro brand through the event.
The Winter Games will take place from August 15-25 and feature alpine skiing, cross country skiing, snowboard, freeskiing and curling at the Coronet Peak, Snow Farm, Snow Park, Cardrona Alpine Resort and Naseby venues.