Serie A club AS Roma has signed a ‘premium partner’ deal with sports infotainment site StarCasinò Sport.

Mineral water brand Acqua S.Bernardo has renewed its ‘Official Water Partner’ agreement with Inter Milan for the next two seasons.

Video game publisher EA Sports had added the Croatian Football Federation (HNS) to its roster of national team representatives for this year’s Fifa 23 game.

Arsenal has become the first Premier League club to sign a sponsorship and licensing deal with Unagi, the makers of the NFT-driven fantasy football game, Ultimate Champions

Italian Serie A club AC Milan has become the first sports organisation associated with the fan engagement app to launch an NFT campaign on the Chiliz blockchain

The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner