English Premier League football club Arsenal has signed a three-year extension to its partnership with automotive manufacturer Citroën.
The French company has backed Arsenal since 2008 and will continue as the North London club’s official automotive partner through to at least 2017.
Retaining significant branding presence around Emirates Stadium, Citroën will build upon its integrated partnership programme, with a range of new marketing, digital, dealer and promotional activities. Citroën will also continue to amplify the association outside the UK, within its home market.
As part of the agreement, Citroën will provide a number of vehicles for Arsenal coaches and staff. The company serves on Arsenal’s second sponsorship tier alongside Carlsberg, Gatorade, Huawei, Indesit and Jean Richard.