Ajax
Adidas agrees multi-year extension to long-running Ajax deal
Ajax has announced an eight-year extension of its kit supplier agreement with Ajax, making it the longest-running sponsorship deal in Dutch football to date.
Future Goals – Sandals Resorts and AFC Ajax
In May 2022 AFC Ajax Amsterdam and Sandals Resorts International (SRI) teamed up to support the local community and inspire future generations on the Caribbean island of Curaçao through a school-based …
Kings of the Game – Budweiser and AFC Ajax
Official beer brand Budweiser leveraged its AFC Ajax partnership and celebrated the club’s 35th league title victory in May 2021 by teaming up with local singer Sophie Straat and artist Tim Rodermans t…
Ajax upgrades Lavazza to official sponsor status
AFC Ajax Amsterdam has extended and expanded its sponsorship contract with coffee brand Lavazza, which has been an official supplier since 2017 and now becomes an official sponsor until the end of the…
Unibet sponsors Ajax as operators take advantage of new market regulations
Kindred Group and its flagship online betting brand Unibet has signed a new sponsorship agreement with Dutch Eredivisie champions AFC Ajax
Ziggo expands Ajax sponsorship to include GigaNet back-of-shirt branding
Dutch telecom provider Ziggo has expanded its main sponsor agreement with Eredivisie club Ajax to include its GigaNet fibre-optic cable network as the back-of-shirt sponsor
Ziggo activates option to extend Ajax shirt sponsorship
Dutch telco Ziggo has activated an option for a two-year extension as the main sponsor of Eredivisie football club Ajax
Coca-Cola agrees multi-brand sponsorship with Ajax
Coca-Cola European Partners has signed an ‘Official Partner’ deal with Dutch Eredivisie champions AFC Ajax for the next three seasons.
Ziggo extends with Ajax for one year on same financial terms
Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year
Mercedes-Benz and Stern extend Ajax sponsorship
Dutch Eredivisie club Ajax has extended its sponsorship agreement with Mercedes-Benz as ‘Official Car Sponsor’ and with the Stern dealership as ‘Official Car Supplier’ until 2023.
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Ajax teams up with BBIN
Dutch Eredivisie football club Ajax has agreed a partnership with Chinese iGaming software supplier BBIN.
Terms of the deal were not disclosed, but it will run for at least the 2019-20 season
Budweiser arrives in Holland, partners with Ajax
AB InBev beer brand Budweiser has arrived in Holland and signed a new partnership with Dutch Eredivisie club Ajax
Ajax extends master sponsor deal with Ziggo
Dutch champions Ajax have extended their front-of-shirt deal with Ziggo, the Netherlands’ largest digital TV, broadband and telephone operator.
Ajax extends with tyre partner
Dutch Eredivisie football club Ajax has renewed its partnership with tyre manufacturer Cheng Shin Tire.
The new three-year deal will run until the end of the 2020-21 season