Eredivisie

Dutch Eredivisie club PSV Eindhoven has signed a two-year sponsorship with cryptocurrency trading platform Anycoin Direct, which will be paid entirely in Bitcoin

Dutch telecoms operator KPN has extended its main sponsorship of the country’s top-flight Eredivisie football league.

Coca-Cola European Partners has signed an ‘Official Partner’ deal with Dutch Eredivisie champions AFC Ajax for the next three seasons.

Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year

Dutch Eredivisie club Ajax has extended its sponsorship agreement with Mercedes-Benz as ‘Official Car Sponsor’ and with the Stern dealership as ‘Official Car Supplier’ until 2023. The

Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely

Dutch holiday park group EuroParcs will take over the main shirt sponsorship rights to Dutch Eredivisie club Feyenoord from its recently-acquired Droomparken brand next season

Through the 2018-19 season, Dutch optician Hans Anders played on the Eredivisie’s introduction of VAR with a pitchside billboard activation at PSV Eindhoven.

Dutch Eredivise football club AZ Alkmaar will switch its kit supplier from Under Armour to Nike after this season

Dutch Eredivisie club Feyenoord is expected to switch its car category sponsor from mid-range car brand Opel to high-end German rival BMW from next season

Deliveroo has become the ‘Official Food Delivery Partner’ of Dutch football’s top-tier Eredivisie league for the rest of this season and all next season. T

Dutch Eredivisie football club Vitesse Arnhem has expanded its association with e-commerce firm the Badge Company in a deal designed to support the development of its Voetbalshop.nl brand. Voetbalshop

Dutch football club PSV Eindhoven is set to sign a lucrative kit supply contract with German sportswear manufacturer Puma

‘The Great Feyenoord DNA Study’ of 2018 saw sponsor Opel build data on the the club’s supporters by giving them a chance to understand their devotion to the team by literally studying their DNA.

Energiedirect.nl created an energy product specifically for fans of PSV Eindhoven to try and drive sales and reduce churn in the region.

Dutch Eredivisie football club Ajax has agreed a partnership with Chinese iGaming software supplier BBIN. Terms of the deal were not disclosed, but it will run for at least the 2019-20 season

AB InBev beer brand Budweiser has arrived in Holland and signed a new partnership with Dutch Eredivisie club Ajax