Adidas adds North Dakota to US college portfolio

The University of North Dakota has entered into a multi-year partnership with German sportswear company Adidas.

The agreement will run until the end of the 2024-25 season and secures Adidas as the official athletic footwear, apparel and accessory brand of the university’s Fighting Hawks varsity sports teams.

Adidas will provide uniforms, apparel, footwear and accessories to all Fighting Hawks teams.

Brian Faison, athletics director at the University of North Dakota, said: “This is a new opportunity for all of our teams to have access to the best gear available, provide brand consistency and help connect our fans to our teams at retail. Adidas recognises the growth and potential of our Fighting Hawks teams and were aggressive in pursuit of this partnership.”

Adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programmes including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Southern Mississippi and Texas A&M.