Motorcycling apparel company Acerbis has upgraded its partnership with the Superbike World Championship series.
The company first teamed up with the series last May when becoming title sponsor of the UK round at Donington Park, Leicestershire.
Acerbis has now taken on naming rights to this weekend’s Dutch round in Assen. The company will also launch an official riding gear range alongside Dorna WSBK, the series’ commercial rights-holder.
Fans at this weekend’s event will have the opportunity to purchase jackets, gloves, face masks and motorbike covers from the new range.
Acerbis will also provide off-track entertainment around the paddock show area. Assen has been a part of the World Championship series for the last 26 years, the second longest serving circuit to have been a part of the series during its 30-year history.
Assen and Dorna WSBK last week signed a five-year contract locking down the future of the race until 2021.