News

Data Multiple Sports

UK-based private equity firm Charterhouse Capital Partners has finalised an agreement to acquire a majority stake in data-driven sports marketing and sponsorship sales agency Two Circles.
Sponsorship & Marketing Golf

The conclusion of the 27-year-old relationship between Tiger Woods and Nike has raised questions for both parties in terms of their future role in the golf shoe and apparel business
Sponsorship & Marketing Cricket

The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
Sponsorship & Marketing Football

Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.
Sponsorship & Marketing Basketball

Euroleague Basketball has added to its Premium Partner tier with the signing of global smartphone manufacturer Motorola in a deal covering both the EuroLeague and EuroCup competitions and is also in talks…
Finance & Law Multiple Sports

Kukri Sports, the UK-based sportswear manufacturer that counts Commonwealth Games England, Ulster Rugby and Yorkshire CCC among its clients, has undergone a management buyout
Media Esports

Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
Sponsorship & Marketing Football

Campeonato Brasileiro Série A club Corinthians has signed the “largest master sponsorship contract" in the history of Brazilian football with online betting company VaideBet.
Sponsorship & Marketing Football

Online cryptocurrency gambling platform Stake has expanded its presence in football with the acquisition of Brazilian club Juventude’s front-of-shirt sponsorship rights. 
Sponsorship & Marketing Football

Bet365 has been selected as the preferred bidder to become the first-ever betting brand to sponsor the Uefa Champions League, SportBusiness can exclusively reveal.