News

Finance & Law Cricket

TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has continued its aggressive acquisition push in the talent representation market, concluding a deal to buy cricket management agency Insignia Sports International.
Sponsorship & Marketing Cricket

The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
Sponsorship & Marketing Football

São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026. Th
Sponsorship & Marketing Cricket

Hampshire Cricket is looking to lead the way for sustainable development in cricket after signing up energy company Utilita as its new stadium naming rights sponsor
Media Football

Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
Sponsorship & Marketing Multiple Sports

Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.
Sponsorship & Marketing Football

Brazilian financial and digital commerce service provider Inter&Co has signed a stadium naming-rights deal with Orlando City SC of Major League Soccer and the National Women's Soccer League's Orlando Pride
Industry Moves Multiple Sports

Experienced broadcast rights executive Simon Green has been promoted to chief executive of Supponor as successor to James B. Gambrell at the virtual replacement technology firm
Sponsorship & Marketing Basketball

TCL, the Chinese consumer appliances firm, has become the latest top-tier Global Partner of the International Basketball Federation (Fiba) to extend its contract to 2027
Sponsorship & Marketing Football

AC Milan has built on its increased presence in the Middle East to sign up Dubai-based CFI Financial Group as a sponsor