News

Sponsorship & Marketing Cricket

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
Sponsorship & Marketing Motorsport

Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
Licensing & Merchandising Basketball

Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Sponsorship & Marketing Football

Aston Villa will play top-flight European football for the first time in 41 years with a new kit supplier, as well as record shirt sponsor, after a multi-year agreement with Adidas was signed off.
Licensing & Merchandising Multi-sport

The Athletics Federation of India (AFI) has signed a new agreement with Puma in a boost to its track and field growth ambitions
Industry Moves Cricket

Cricket Australia has filled a key void in its executive team, with the appointment of Ed Sanders as its chief commercial officer.
Sponsorship & Marketing Football

Kaizen Gaming’s international sports betting and casino brand Betano has continued its aggressive sponsorship spending spree, extending its sleeve agreement with Portuguese Primeira Liga side Benfica.
Finance & Law Multiple Sports

Back at the helm, Under Armour founder Kevin Plank says the company is "seizing this critical moment to make proactive decisions" for its future.
Finance & Law Football

Manchester City’s Jérémy Doku and three French players have won another battle for control of image rights in France – this time in a dispute with the country’s players union and the Panini sticker company.
Sponsorship & Marketing Volleyball

Volleyball World, the sport's commercial entity, has signed its first global betting sponsor covering both its indoor and beach disciplines, a five-year agreement with 1xBet.