News

Media Baseball

A deal will also reportedly involve FanDuel-related programming for Diamond channels, the resale of Diamond’s streaming service to fans and an equity stake in the company.
Sponsorship & Marketing Football

AS Monaco has extended its sponsorship deal with Triangle Intérim Solutions RH and become the first Ligue 1 club to announce a deal with e-commerce platform ComAve.
Events Baseball

Zoom Workplace has been announced as Major League Baseball's presenting partner for the 2024 London Series, a two-game series between the New York Mets and Philadelphia Phillies at London Stadium June…
Events Athletics

The new World Athletics Ultimate Championship, a biennial event that currently sits outside the federation’s existing rights agreements, will give organisers “more skin in the game” in terms of inventory, according to the body’s president Sebastian Coe.
Sponsorship & Marketing Mass Participation

Hyrox, the world series of fitness racing majority-owned by Infront, has secured its first sponsorship deal with a major brand, with Puma coming on board as a global partner.
Licensing & Merchandising Football

Wolverhampton Wanderers have chosen not to renew their deal with Castore and are expected to embark on a kit supply relationship with a new UK-based brand trademarked by the club’s Chinese owners, Fosun Sports Group.
Sponsorship & Marketing Cricket

The Dubai-based airline's eight-year 'Premier Partner' extension makes it the first top-tier sponsor to agree a deal for the full duration of the ICC's new commercial cycle.
Finance & Law Football

Red Bull has extended its multi-club ownership portfolio into English football by acquiring a minority stake in Leeds United.
Sponsorship & Marketing Football

Consumer electronics brand TCL has extended its sponsorship agreement with Conmebol and will once again be a sponsor of this year’s Copa América tournament, becoming the latest Chinese brand to announce a deal with the South American football confederation.
Sponsorship & Marketing Tennis

Jaguar Land Rover (JLR), the UK car manufacturer, has tweaked its major sponsorship deal with the Wimbledon Championships to make its Range Rover brand the face of the partnership